Monday 22 January 2018

Sausage, burger and ice cream sales soar as the sun shines

John Mulligan

John Mulligan

IRISH shoppers splashed out an extra €30m on groceries, including €2m more on sausages, during a scorching summer where barbecues and picnics were the order of the day.

But new figures from research group Kantar Worldpanel show that in the 12 weeks to August 18, which included the hot spell in June and July's heatwave, frozen burgers continued to get the thumbs down from consumers, with sales still falling in the wake of the horsemeat scandal. More opted for fresh burgers instead.

Kantar said that cooked meats, bagged sales and bread rolls all enjoyed double-digit sales growth in the period, helping to raise overall grocery sales by 1.5pc.

Sales of both ice cream and cider soared over 30pc as temperatures remained in the high 20s across the country and breached 30 Celsius in Kerry.

Martin Kelleher, the managing director of SuperValu, said that barbecue meat sales at its outlets soared 300pc during the summer, while strawberry sales jumped 65pc and salad bag sales also climbed 65pc.

David Berry, commercial director with Kantar Worldpanel, said the good weather "clearly had a positive effect on the grocery market".

The Kantar research also shows that German discounters Aldi and Lidl continue to gnaw at competitors.

The pair had a combined 15.1pc share of Ireland's multi-billion euro grocery market in the reporting period.

Irish Independent

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