RYANAIR has promised to get Europe flying again from July. The only problem is, it might not have given long-grounded flyers enough of an incentive to return to the air.
Already a pain in the behind, airport procedures for passengers have just entered a whole new era.
Ryanair's own video explaining how flyers will be expected to take their own temperature before they leave home, wear a facemask all the time at the airport and on board, and ask permission to use the aircraft toilet, are probably sufficient on their own to make all but the most determined of passengers think twice about whether they really want to subject themselves to being akin to extras in a dystopian movie.
The one thing that might give them the nudge they need to make the post-lockdown leap? The kind of rock-bottom fares that only last month Ryanair group chief executive Michael O'Leary (right) said consumers would likely see as airlines encouraged them to take to the skies again.
He said last month that Ryanair's initial aim wouldn't be to make money, but just to get its fleet airborne again. Prices, he had insisted, might be €9.99, €4.99 or even 99 cent.
But what Ryanair yesterday described as a seat sale for travel in September hardly has the whiff of a bargain, or at least not the kind of deals that would give anxious passengers the incentive to start packing their bags.
Fare deals advertised by the carrier for that month show one-way flights out of Dublin to destinations such as Manchester for €20.99 and Glasgow for €26.99. But if you want to spread your wings a bit further and soak up some post-lockdown sun, Faro is €51.99 one way, Lanzarote €115.99.
Flights to Malaga on September 5 from Dublin, returning on September 12, will cost a total of €830 for two adults and two kids using Ryanair's regular fare selection. That's a lot of dough to expect people to pony up now when they might not even be sure if they'll have a job in a few weeks' time.
Ryanair appears to be banking on lockdown syndrome sparking an appetite for travel but customers may need a bigger nudge.