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Rudds are bringing home the bacon with €250,000 sales

Simon Rudd knows the traditional Irish fry better than most. He was just four when his parents, David and Prue, started their own business selling rashers, sausages, and pudding-- using pigs produced on their Co Offaly farm.

That family business, which was set up in the Eighties, developed the original recipe for the well-known Rudd brand. The business went into receivership in 2004 after a difficult trading period and O'Brien Fine Foods took over its assets and recipes.

Simon, however, brought the food expertise he'd built up to another family business, Prue & Simon's, which he set up in 2005. Prue & Simon's, which Simon and his mother Prue run, also produces sausages, rashers and black and white pudding -- which are sold in Tesco, Dunnes Stores, Spar, Eurospar and SuperValu. "We know every part of the business very well -- from boning out the pork, to butchering, to curing the rashers," said Simon.

The firm hopes to launch some sliced cooked meats, premium sausages and a range of gluten-free products soon.

Prue & Simon's has a turnover of €250,000.

Sunday Indo Business