Tuesday 18 June 2019

Rory Best signs for sports advisory team at sponsor firm Onside

Rory Best. Photo: Sportsfile
Rory Best. Photo: Sportsfile
Samantha McCaughren

Samantha McCaughren

Sponsorship consulting firm Onside has appointed Ireland rugby captain Rory Best as a senior consultant on its sports advisory panel.

He joins GAA star Joe Canning and Jon Long, former head of strategy at the International Cricket Council on the panel.

Best recently announced his plans to retire from the game after this year's Rugby World Cup.

Onside found that 56pc of adults in Ireland are already expressing interest in the tournament which begins next September in Japan.

Onside chief executive John Trainor said that fans were demanding more out of sponsors. "Our most recent research found 57pc of Irish adults are asking for sponsors to go beyond putting their name on something and to interact with fans in more creative ways," he said.

"Now, more than ever, fans want sponsors to help them experience real, rather than digital, life experiences through their sponsorships."

Onside chief executive John Trainor. Photo: Naoise Culhane Photography
Onside chief executive John Trainor. Photo: Naoise Culhane Photography

He said this was particularly important among young adults.

Rugby endorsements have been increasingly making an impact with the public in line with the growing popularity of the sport.

The company's quarterly sponsorship monitor saw Six Nations' new sponsors Guinness and Ireland rugby team main sponsors Vodafone top the poll of the country's most admired sports sponsors in the first quarter of 2019, while IRFU partners Aldi also showed significant gains in the latest market overview.

Sunday Indo Business

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