Consumers are being promised goods that last as new laws are drawn up to end the throwaway culture.
Manufacturers are to be obliged to use durable materials and components that can be repaired or replaced to prolong the life of everyday household goods.
A "right to repair" code will be drawn up for shoppers to stop companies refusing to fix items returned to them under warranty.
Rules will also be introduced requiring recycled materials to make up a proportion of the majority of newly produced goods and the destruction of unsold goods will be banned.
The measures are part of the Circular Economy Action Plan formally adopted by the European Commission yesterday as part of the new 'European Green Deal' policy.
Legislating for the new policies will take time, but Sean Cronin of the Zero Waste Alliance said it was a long-awaited step in the right direction.
He warned, however, that a return to the shoe-mender and TV repair shop would require a shift in consumers' mindset.
"There is an entire generation that has grown up without ever seeing a repair shop. They've never been to a cobblers and when something's broken, the only thing they know to do with it is throw it out and buy another one," he said.
He added there was also a need for incentives and supports for companies to get into the repair and reuse business.
"The idea is that products will be designed to be deconstructable from the start, which is great but it has to be financially viable to get into the business of taking products apart, sorting out the various components and repairing them or reconditioning them for further use," he said.
"There will be particular safety issues and new kinds of warranties will be needed. The end product may not command as high a price as one made from entirely new materials. We've called for the establishment of repair parks - like IDA business parks - where you'd get clusters of firms in this line of work and they could be supported together."
Frans Timmermans, Commission official in charge of the European Green Deal, said that only 12pc of materials used were brought back into the manufacturing chain after initial use.
"Many products break down too easily, cannot be reused, repaired or recycled, or are made for single use only," he said. "There is a huge potential to be exploited both for businesses and consumers.
"With today's plan we launch action to transform the way products are made and empower consumers to make sustainable choices for their own benefit and that of the environment."
The European Environmental Bureau, an umbrella NGO with numerous Irish member groups, said the plan "ticks almost all the boxes" but regrettably did not explicitly target Europe's over-consumption habit.
Spokesperson Stephane Arditi said: "Without binding EU-wide targets, governments risk losing momentum and neglecting the fundamental objective of reducing our consumption footprint."