Shiny tracksuits and runners now make up the bulk of the Stafford family's wealth.
The Wexford merchant prince dynasty own Lifestyle Sports as well as their traditional businesses of shipping, Campus Oil, Stafford Fuels and property. Sales slipped slightly to €346m but profitability rose by 9pc. About €3m in dividends have been paid over the last two years. Patriarch Victor (72) owns most of the shares in parent company Taghmon but the group is now run by son Mark.