Sunday 16 December 2018

Revealed: Fallon & Byrne is coming to Dundrum Town Centre - and this is what it will look like

The proposed Fallon & Byrne store
The proposed Fallon & Byrne store
Louise Kelly

Louise Kelly

One of Dublin's best loved food emporium's is setting up shop at Dundrum Town Centre.

Fallon & Byrne will be opening a new 10,000 sq ft flagship store at the popular shopping village, complete with food hall, delicatessen and restaurant.

The proposed Fallon & Byrne store
The proposed Fallon & Byrne store

Known for its Irish and international artisan products and brands, Fallon & Byrne will be split over two floors, boasting an 'al fresco' option with a new outdoor terrace that will surround the front of the store.

Dundrum Centre owner Hammerson said that the new emporium at Ashgrove Terrace will anchor the group's Pembroke Square development project, which is currently awaiting planning approval for construction to go ahead.

Hammerson Director of Retail Ireland, Simon Betty, said that the brand will deliver "a real step change in the food and beverage offer at the centre".

"Our vision for Pembroke Square is to create a new destination within Dundrum that combines a vibrant dining and leisure space with an area of exceptional public realm that will become a new focal point for visitors to enjoy throughout the year."

The proposed Fallon & Byrne store
The proposed Fallon & Byrne store

The project intends to transform a currently underutilised residential part of the centre, and plans include an additional 3,500 sq ft restaurant space and a new 8,000 sq ft basement level leisure space located directly under the square.

Pembroke Square has been designed  to have the public space to host its own dedicated programme of events for shoppers and visitors.

Using sympathetic architecture to enhances period character, Fallon & Byrne’s new store will be a modern interpretation of the historic houses in the residential area.

Fiona McHugh, Managing Director, Fallon and Byrne said that the group's aim "is to create something truly special in the soon-to-be-restored heritage buildings that lie at the heart of Pembroke Square".

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