Retailers offered online sales seal
Irish retailers can now avail of funding from their local enterprise offices to obtain the eCommerce Trustmark.
The eCommerce Trustmark, which costs €300 per year, is designed to provide confidence to online shoppers throughout EU Member States. Lobby group Retail Excellence - which represents over 1,600 retailers in Ireland - launched the Irish eCommerce Trustmark last year alongside Brussels-based eCommerce Europe in a bid to promote cross-border trade in Europe and increase consumer confidence when shopping online.
Lorraine Higgins, deputy CEO of Retail Excellence, said that the lobby group was "delighted" to partner with local enterprise offices to offer the Trustmark, on what she described as an "important initiative".
"Many prominent Irish retailers throughout the country have availed of the Trustmark and this is a huge endorsement of the benefits of it and our work in supporting retailers on their online journey," Ms Higgins said.
Over the course of this year, European customers will spend around €600bn online.
However, Irish retailers face significant challenges selling in Europe, as consumers in other countries may not be familiar with an Irish brand, and therefore may be wary of purchasing from the website, a statement from Retail Excellence said.
The Trustmark helps to bridge the trust issue by increasing consumer confidence that they are buying from a legitimate website which is compliant with the latest Irish and EU legislation and satisfies legal audits, said REI.