Thursday 19 April 2018

Reputation slips among G8 nations

Peter Flanagan

IRELAND'S international reputation slipped last year, according to a survey across the eight most prosperous countries in the world.

The survey of the general public in the G8 (Canada, France, Germany, Italy, Japan, Russia, the UK and the US) found that Ireland was now seen as the 14th most reputable country out of 38.

We, however, rate our country lower, at 19, according to the Reputation Institutes CountryRep 2010 study.

"The fact that the Irish people rate Ireland more harshly than our peers in the G8 shows that the international community admires, respects, trusts and feels better about Ireland than we do about ourselves," said Niamh Boyle, Managing Director of Corporate Reputations, the Irish Associate of the Reputation Institute.

Sweden was rated the most reputable country, closely followed by Canada, Australia and Switzerland.

"An increasingly globalised world with intensified competition makes country reputations matter more than ever. There is a very strong link between having a great country reputation and people from other nations recommending that people buy your country's products," said Nicolas Trad, Managing Partner of the Reputation Institute. "Strong reputations lead to growing exports."

Irish Independent

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