Monday 20 November 2017

Ray 'Flash' Gordon's speedy last-minute speech overhaul

In the battle of bankers' spinners, Ray 'Flash' Gordon scored a notable coup this week after his charges at Permanent TSB sensibly tore up their script before facing TDs and senators on the Finance Committee at Leinster House.

Yesterday, Permo chief executive Jeremy Masding decided to ditch his planned "long-winded" introductory remarks when he came up in front of the Oireachtas Finance Committee to discuss his bank's handling of mortgage arrears.

He had learnt from the bad feeling engendered by his fellow bank chiefs earlier in the week, when TDs and senators were forced to sit through lengthy preambles from the bankers who were less forthcoming about the numbers being sought.

Permo's man, under the watchful eye of his slick PR adviser Gordon (inset), arrived at Leinster House equipped with a set of easy-to-read numbers setting out the bank's progress.

It was a double win as far as the committee members were concerned. For once they didn't have to chase all around the houses for the numbers they wanted, and the last-minute fuss gone to by Permo in preparing them had no small appeal to the politician's own sense of self-importance.

Not that the TDs were particularly happy with story the bank had to tell mind you, but presentation wise they were certainly pleased by the way it was told.

Irish Independent

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