Business Irish

Sunday 21 January 2018

Radio station on a roll with ad campaign

TIPP FM'S next marketing campaign -- involving billboards all over the Premier County -- features a couple enjoying a 'roll in the hay'. This campaign highlights the fact that local radio is free to everybody.

JNLR figures show that Tipp fm has more listeners in the county than all of the other radio stations combined.

To highlight the fact that so little is 'free' nowadays, Tipp fm has linked its campaign to one of the other few remaining free pleasures -- a 'roll in the hay'.

Tipp fm's Ethel Power said: "The cost of these billboards represents a large discount on last year's prices and is a very worthwhile investment given the expected return."

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