RaboDirect banks on saving money
RABODIRECT has launched a new integrated savings campaign -- "Saving is Believing".
It features the character 'Benjamin Kane', a motivational speaker who believes in the positive power of saving.
RaboDirect says it is designed to appeal to a broad spectrum, from young people just starting out to people who have retired. A digitally-centric campaign, it will run across TV, radio and online with some press activity. RaboDirect has created a Facebook page that features behind the scenes footage of the campaign production.
The campaign was created by Cawley Nea, led by creative director Martin Cowman and directed by Damien O'Donnell, director of 'Inside I'm Dancing' and 'East Is East'.
In 'Saving is Believing', Benjamin Kane believes passionately that saving is about more than putting money in a bank for a rainy day. He believes it's about saving for the important and the fun things in life. In his own inimitable style, Benjamin encourages others to share his view.
RaboDirect's marketing manager Martin O'Leary said: "The campaign reflects people's changing attitude toward savings since the downturn and the return to a more traditional view of saving up for something, rather than buying first and paying later.
"It also reflects our personality as a straight-talking savings bank with a slightly irreverent sense of humour that believes in empowering people to take control of their own money by offering uncomplicated products with no sneaky stuff."
THE GAA and Croke Park have picked CBS Outdoor Ireland as their preferred business partner following the recent tender process for three individual contracts.
The firm retained the contract to manage and operate the advertising infrastructure and the entertainment channels at Croke Park and has been appointed to manage county signage and branding services for the senior hurling and football championships.
Under the deal, CBS Outdoor will extend its remit as service provider to commercial partner in relation to entertainment services within the stadium.
This will include the management and operation of the big screens and the internal TV system in Croke Park for match day and non-match day events. Signage within the stadium includes static, rotational and digital formats.
CBS Outdoor Ireland MD Colin Leahy said: "We are delighted to have been appointed by Croke Park and the GAA to manage these key contracts.
"We look forward to continuing our strong relationship with both organisations to deliver a quality professional service and to work with both the GAA and Croke Park on some exciting initiatives that will enhance and develop the experience of their patrons."
Croke Park's head of stadium operations Alan Gallagher said: "This appointment will ensure we can deliver a cutting-edge entertainment channel and enhance fan engagement and experience befitting our world-class stadium."
JD Buckley is to join Sky as managing director in the Republic of Ireland. Mr Buckley joins Sky ahead of the opening of a new customer service centre in Dublin, which will open later this summer.
According to Sky, his remit will be to ensure that Sky continues to respond to the needs of its Irish customers and "to build on the success" to date.
Reporting to Stephen van Rooyen, managing director of Sky's sales and marketing group, Mr Buckley will be based at Sky's Dublin office. He joins Sky from his own business consultancy where he's been working for the past four years.
Mark Anderson, Sky Ireland's sales and marketing director, will report to Mr Buckley, as too will a soon-to-be appointed customer operations director. Mr Buckley will also work closely with Mark Deering (director of corporate affairs, Ireland) and other members of the Sky team in Dublin, including those in Sky Business and Sky Media, to take forward its overall Irish strategy.