Punchestown gets big boost
THE four legged competitors are groomed and polished, while the two legged variety are sprucing up their best wares.
Now more than 720 businesses are bracing themselves for the start of the Punchestown Festival which is set to boost the economy by €64m.
The five-day racing extravaganza, which starts next Tuesday, was officially launched this week with racing stars, business leaders and a host of celebrities in Palmerstown House Estate. And it is already bucking the trend.
Pre-sold hospitality packages are up 12pc, overseas corporate bookings have risen by 20pc, and the prize money is up 14pc, with a total of 39 sponsors supporting a prize fund of €2.5m.
"Year on year we endeavour to build on previous achievements and exceed 100,000 attendance," said Punchestown manager Dick O'Sullivan.
"The numbers speak for themselves this year and sales show the interest is huge."
All signs are pointing to a bumper week.