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Poundland chief says there's room for 50 more Dealz shops

THE chief executive of UK retailer Poundland, Jim McCarthy, believes there's scope for more than 50 of the group's Dealz shops in Ireland.

Speaking to the Irish Independent as he confirmed that 11 new Dealz stores would open in Ireland over the next 15 months, bringing the total to 41, Mr McCarthy said that the format had been very well received by Irish shoppers.

He said the experience Poundland had with Dealz in Ireland had also given the group confidence to expand the format to mainland Europe.

He declined to say when or where that expansion might happen.

The new shops that will open in the next 15 months are expected to create between 250 and 300 jobs and will largely be situated outside Dublin. Existing Dealz stores already employ 750 people.

The chain has invested just over €8m in its outlets here and the new outlets will involve a further injection of €1.75m.

Dealz guarantees that 97pc of the products it sells are sold at €1.49.

Mr McCarthy said the chain has served 13.6 million customers since it opened here just two years ago. He added that the average spend per transaction at Poundland stores in the UK is between £4 and £5 (€4.75 and €5.94). He said in Ireland, the average figure at Dealz outlets was higher.

He also said that the appeal of the stores is across the social strata, with about 22pc of its customers coming from the more well-heeled AB social category.

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