Business Irish

Monday 22 January 2018

Postscript: Media & Marketing - O'Driscoll teams up with O2 for campaign

Brian O'Driscoll was pictured with Cormac Rowell outside his interiors and lifestyle furnishings shop Rowell Design in Donnybrook
Brian O'Driscoll was pictured with Cormac Rowell outside his interiors and lifestyle furnishings shop Rowell Design in Donnybrook
Stuart Dwyer, Charges d'affaires ad interim at the U.S. Embassy and Brian Quinn, Marketing Operations Director, Setanta Sports
Marketer of the Year 2012 winner, Kevin Donnelly - Britvic Ireland

O2 is running an unusual marketing campaign alongside its latest business package. The network's newest bundle for small businesses is fronted by rugby star Brian O'Driscoll – and offers those who sign up the chance to win an advertising campaign featuring the rugby star.

The competition is supported by national and regional radio promotion, which started this week.

As part of the campaign, O2 has also selected 10 small business customers from around the country, and has devoted the window of their local O2 store to promoting those businesses. This element of the campaign is running until the end of October.

Brian was pictured promoting the event with Cormac Rowell outside his interiors and lifestyle furnishings shop Rowell Design in Donnybrook, Dublin.

"This is a great opportunity for us to really get behind small businesses in a meaningful way: using our shop fronts and our partnership with Brian to promote the products and services of our small business customers," said O2's head of brand sponsorship Rita Kirwan.

It's a touchdown for Setanta

SETANTA Sports is to air a host of US sports this winter including NFL, college football, major league baseball, NHL, Nascar and MLS, and has announced an advertising package for the new broadcasts.

NFL games will be shown live on Sunday and Monday nights; viewers who weren't sated by watching the victorious Dubs at the All-Ireland on Sunday could tune in to the Chicago Bears taking on the Pittsburgh Steelers.

The new two-year deal will include 34 games each season and 34 repeats. The station is on the lookout for any advertisers wishing to target a male demographic with a sponsorship deal that costs €37,000.

Interestingly, that price pales in comparison to the €52,900 it costs to sponsor Setanta's airing of soccer's Europa League.

In a bit of a coup, the broadcast schedule was announced at the plush US ambassador's residence in the Phoenix Park by Stuart Dwyer, the "charges d'affaires ad interim" (acting diplomat) at the US Embassy, as well as Setanta marketing director Brian Quinn.

And marketer of the year is . . .

MARKETING agencies take note: the deadline for this year's Marketer of the Year Award closes tomorrow. Launched in 1993, the award salutes Ireland's top marketers who have developed winning brand strategies.

It is run by and sponsored by marketing recruitment agency Alternatives. Last year's Marketer of the Year was Britvic's Kevin Donnelly, who won for re-energising one of the country's best-loved soft drinks, Club Orange.

This year's judging panel is led by Dr Damien McLoughlin, professor of marketing at the UCD Michael Smurfit Graduate Business School in Blackrock, Co Dublin. He is joined by Pat Kiely of TV3, Carol Fanagan of Red C, Jamie Helly of Dynamo, consultant Carolyn Odgers, AIB's Tom Kinsella, Rosita Wolfe of the National Concert Hall, Strata3's John Mitchell, Claire Cluskey of Empirica and Aviva Healthcare's Liz Rowen.

Sarah McCabe

Indo Business

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