Wednesday 13 December 2017

Pinterest 'promoted pins' arrive in Ireland today

Pinterest Business Desk Business Desk

Pinterest has announced the arrival of "promoted pins" to Ireland today.

The advertising platform - which also hit Australia and New Zealand on February 22 -  has already enticed brands such as Aer Lingus, Avoca and Tesco.

Founded in 2009 by Ben Silbermann, Paul Sciarra and Evan Sharp, Pinterest allows users to 'pin' items of interest on an online personalised board.

Anything from art to fashion, home furnishings, food, technology, hairstyles and more can be pulled and pinned using the social media platform. 

Since its launch some eight years ago, Pinterest has grown from a niche following of wedding planners and home decorators to an every day app for 150 million monthly active users across the world.

The company says more than 200,000 ideas are pinned in Ireland each day.

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