Business Irish

Tuesday 16 January 2018

Petition to 'Save Pink Snacks' takes the biscuit

Gerard Maguire, who has started a petition to 'Save Pink Snacks' . Photo: Arthur Carron
Gerard Maguire, who has started a petition to 'Save Pink Snacks' . Photo: Arthur Carron

Brian Byrne

A Dublin businessman has started a petition to 'Save Pink Snacks' after it emerged production of the bar is to cease.

Owner of 64 Wine in Glasthule, Gerard Maguire purchased hundreds of the classic Cadbury treat and put them on display in his store following the announcement of 220 job losses.

Mr Maguire also adorned his store's front window with a banner featuring the hash tag #SavePinkSnacks in an effort to give back to local business.

He said: "I was thinking how easy it would have been for us to protect those jobs had we known.

"How many purchases of Belgian or English chocolate do we make? If one in every five were the Pink Snack, we'd have saved jobs.

"I went into Musgraves and said 'Can I have your Pink Snacks?' They asked, 'One box?' I replied, 'No, every one of them'."

"They got a forklift and brought down a pallet of Pink Snacks and I bought them.

"They were laughing their heads off. I have every one. And I've ordered the same again."

The 55-year-old joked: "I'm not selling them. I'm going to keep them until they become rare and then sell them when the price has gone up." Mondelez Ireland, the owners of Cadbury, said its Dublin facility would focus on four of its key Cadbury brands.

Irish Independent

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business