People and pubs the big lure for tourists
PEOPLE and pubs are bringing tourists to Ireland. More than two-thirds of holiday-goers cited the Irish people as their favourite part of their travels here.
Some 83pc said they listened to live music in a pub during their stay while 79pc admitted they'd tasted a Guinness.
Our rich scenery and food also drew considerable interest, with 82pc of tourists visiting a coastal town and half of all tourists enjoying a food or craft market.
The survey of 1,500 tourists by Failte Ireland revealed that more than half would "definitely" return in the next few years while two-thirds said they would be endorsing the Emerald Isle when they returned home.
There was also a spike in the proportion of holidaymakers who mentioned word-of-mouth as an influence on choosing Ireland to visit last year, up from 28pc to 36pc.