Fashion group Primark and Dublin City Council have clashed over a plan to erect an illuminated clock outside the Penneys store on Mary Street, the location of the chain's first ever shop.
The retailer wants to replace an existing sign with a new sign incorporating a clock.
Dublin City Council claimed that the plan would "detract from the appearance and character" of the shop, which is located in a protected building. The council granted permission with several conditions, including a requirement that it would not be illuminated.
Primark has appealed the decision to An Bord Pleanala.
The company's first store was opened by Arthur Ryan on behalf of the Weston family in 1969 in Mary Street, Dublin.
Primark now owns over 290 stores internationally and has embarked on an ambitious expansion plan in the US.
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