Business Irish

Tuesday 21 January 2020

Penneys our favourite retail brand on Facebook

Tom Lyons

Penneys, the low-cost fashion chain, has topped the poll as the country's best-loved retail brand on Facebook.

The clothing giant, founded by Arthur Ryan, currently boasts 284,000 fans on the social networking site, with 2,600 new ones added in Ireland over the last week alone.

Lidl Ireland is the next largest retail brand on Facebook with 127,000 fans, as consumers search for discounts in the recession.

Centra Ireland beats its rivals SuperValu and Spar to become the biggest grocery chain on Facebook.

Research from Trackalyse, the Dublin-based Facebook analytics firm, shows the rising use of Facebook by brands to connect with their customer base. The top 10 retail brands have 903,000 fans between them.

Founder Charlie Ardagh, who previously co-founded Leap Broadband, said Trackalyse allowed brands to see not only their top-line reach on Facebook but also dig in to how users were interacting with them within their network of friends.

"Trackalyse gives brands a real insight into their consumers and helps them use Facebook to develop a long relationship with them rather than just campaign-based promotions," Mr Ardagh said.

Trackalyse was targeting not just big brands but also small businesses like pubs and restaurants, he added.

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