PEMBROKE Communications is to act as official communications partner to the Paralympic Council of Ireland in the run up to the London 2012 Paralympic Games.
Pembroke have assisted the Paralympic Council of Ireland (PCI) with the development of an overall communications strategy.
In developing the strategy, Pembroke say they carried out media and consumer awareness research of Paralympic sport in Ireland. The plan now is to use the research to identify key challenges and opportunities for the PCI.
A three-tier sponsorship model with clearly defined benefits at each level was developed in partnership with the PCI and has now been adopted. Pembroke also assisted the PCI in the development of a new logo and used its sister agency, OMF Publicity in Cork, in the design process.
The agency will also assist PCI communications officer and former Paralympian John Fulham in all PCI press relations with the aim of raising the profile of Paralympic sport.
Michael O'Keeffe, managing director, Pembroke, said the agreement was a new departure for his firm.
"This is the first time we have come on board with a sports organisation as an official communications partner and we are very excited about playing a role in raising the profile of Paralympic sport ahead of London 2012," he said.
PCI chief executive Liam Harbison was "thrilled" to have appointed Pembroke.
Showcase retail clinics
THERE will be free retail clinics for the 5,500 retailers who will be in attendance at 'Showcase' which takes place from January 23 to 26 in the RDS.
It has been described as 'Ireland's Creative Expo'. More than €22m in sales orders are expected over the four days of the Showcase which will see Dragon's Den Niall O'Farrell in conversation with retail consultant James Burke, on the topic of "2011 -- Opportunities for Retailers and New Directions for Retailers in the year ahead".
The clinics will be run by, among others, Jane Newbigging from Context Business Solutions and Celine Cummins, an international retail designer.
Full details are at www.showcaseireland.com
Lyons brews up new campaign
LYONS Tea has been building on its recent "talk is the secret ingredient" in Lyons Tea campaign and its latest advertising drive reveals that a 'richer talk' added to the tea is what gives Lyons Gold Blend its richer, full bodied taste.
The new campaign starts on TV this week.
The Lyons Tea Talk campaign was launched last year with advertising for Lyons Original Blend, where different types of talk were added to Lyons Tea. Developed by Irish advertising agency, Rothco, the 30 second TV advertisement was directed by JJ Keith, produced by H2 Films and post-produced by Windmill Lane Studios.
The campaign also comprises of one radio execution, and outdoor advertising on 48-sheet and 6-sheets, which will roll out on January 31.