Business Irish

Tuesday 25 June 2019

Outrage as Cadbury's owner changes Creme Egg recipe

Cadbury Dairy Milk no longer used for creme eggs

Independent.ie reporters

Many fans of the creme egg are in tatters today as news that Cadbury's Dairy Milk chocolate is no longer being used for the shell has emerged.

Cadbury Ireland said Dairy Milk is no longer used but milk chocolate is.

However, in the UK the mood is worse  after The Sun reported that Kraft Foods has stopped using Cadbury’s Dairy Milk for the shell, and instead is using a “standard cocoa mix chocolate."

A spokesman for Kraft told the paper: "It's no longer Dairy Milk. It's similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we've used it this year.

"The Creme Egg has never been called the Cadbury's Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used.”

Twitter users are not impressed with the move at all.

Also in Business