Monday 23 September 2019

Opportunity knocks for fairy door firm with global animation deal

Fairytale beginning: the Irish Fairy Door Company’s Niamh Barry says that the DHX deal is ‘a complete game-changer’ and could turn it into a global brand
Fairytale beginning: the Irish Fairy Door Company’s Niamh Barry says that the DHX deal is ‘a complete game-changer’ and could turn it into a global brand

Gordon Deegan

Dublin-based Irish Fairy Door Company has signed a 'game-changer' global animation deal that will bring characters from fairy stories to our screens next year.

It has signed up with Canada's DHX Media. A DHX subsidiary, the WildBrain network, already features other third-party toy brands, including 'Fireman Sam', 'Curious George', 'Shopkins' and 'Ben 10'.

WildBrain's network has 50 million subscribers and the Irish Fairy Door is now being added to that portfolio.

Under the agreement, WildBrain will manage The Irish Fairy Door Company's YouTube channel. Irish Fairy Door Company director Niamh Barry said: "The DHX deal is a complete game-changer, completely and utterly, and has the potential of making us a global brand."

"The sky is the limit when it comes to job creation, revenues and profits," she added.

"All you have to do is walk into any toy store in the world and you will see aisles and aisles of [DHX] merchandise all based on animations for all ages."

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