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Ogilvy hosts worldwide Portfolio event


ons agency
Ogilvy hosted
Night 9 for
the second
year running

Advertising and communicati ons agency Ogilvy hosted Dublin's Portfolio Night 9 for the second consecutive year running

Advertising and communicati ons agency Ogilvy hosted Dublin's Portfolio Night 9 for the second consecutive year running

OVER 60 aspiring creatives and 25 of Ireland's most prominent creative directors gathered in the Dublin offices of advertising and communications agency Ogilvy Group for Portfolio Night 9.

Hosted in Dublin by Ogilvy for the second consecutive year, Portfolio Night is the world's largest simultaneous advertising portfolio review event.

Devised by Toronto-based ihaveanidea.org, the event sees thousands of aspiring young advertising copywriters, art directors and designers meet with the industry's renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment.

The event, which was held simultaneously in over 30 cities around the world, is designed to help students and aspiring young creatives break into the advertising industry and to showcase the next generation of creative talent.

The Dublin event was supported by The Institute of Creative Advertising and Design (ICAD) and Windmill Lane Studios.

Ogilvy Group Ireland's CEO JP Donnelly said: "Portfolio Night is clearly establishing itself as a key date on the creative advertising calendar for both experienced and aspiring creatives."

Simpson's head

in the cloud

INDEPENDENT Dublin public relations agency, Simpson Financial & Technology PR is working with three new cloud computing clients.

New business wins include Silicon Valley headquartered cloud computing company, Marketo. A leader in revenue performance management, Marketo which grew revenues last year by over 300pc, this week announced 125 jobs in a new European HQ in Dublin.

Simpson FT is also helping to launch a new cloud computing offering from Irish owned Salmon Software into the UK market.

Salmon has invested €500,000 in its first online treasury management solution under the banner, TGold.

The Dublin firm is also working with Nootrol, an Irish owned green procurement and carbon accounting firm.

MII launches

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digital course

THE MARKETING Institute of Ireland (MII) has launched a digital marketing executive programme which it claims combines the best in marketing strategy and digital marketing methodology with practical, real-world application.

The part-time, 13-week course will begin on September 19 in Dublin.

Many Irish organisations recognise the importance of adapting their marketing plans to leverage online capabilities but struggle with how to implement a fully integrated marketing strategy, the MII say.

The programme is designed to equip participants with the necessary knowledge and skills to develop an effective, long-term digital marketing strategy.

Participants will interact with leaders from Ireland's companies such as Aer Lingus, Saon Group and O2.

Go to mii.ie for more details.

Carzone upgrades

BMW service

MOTORING website carzone.ie has developed a new concept for its site entitled "Manufacturer Search Enhancement".

Launched through a partnership with BMW, the new concept allows users of carzone.ie to immediately view BMW Premium Selection models and dealers on the website.

The new Manufacturer Search Enhancement feature came about due to the success of the "We Want Your BMW" campaign. This aimed to increase BMW's stock of quality used vehicles, while generating footfall to its dealer forecourts.

A fully integrated creative campaign was designed by Carzone's in-house team. Display creative was targeted to visitors specifically searching for BMW cars on the website with leader boards appearing on BMW car detail pages.

Carzone say the campaign was well-received, generating over 1,000 qualified leads with over 70pc including a mobile number, thus exceeding BMW's expectations. Following the success of the "We want your BMW" campaign, a subsequent "We want your MINI" campaign was rolled out on carzone.ie.

Commenting on the new initiative Sean Kemple, commercial director of Trader Media Group said: "This partnership provides a great opportunity for both car and non-car brands to get their message out to a captive audience of over 720,000 unique users each month, who carry out over 35m searches for used cars."

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