Friday 19 October 2018

Newbridge Silverware targets 100,000 extra visitors with factory tour launch


Actor Amy Huberman
Actor Amy Huberman
Samantha McCaughren

Samantha McCaughren

Newbridge Silverware is aiming to increase visitor numbers by 100,000 a year with the launch of a new factory tour and museum expansion this June. This is in addition to the 350,000 visitors it attracts annually.

It follows an investment of more than €300,000 in improving its tourism offering, and the company expects to create 10 additional jobs.

For the first time, the factory will be open to the public who will be able to see first-hand the craft of creating sterling silver and silver-plated tableware as well as the many jewellery and gift items which Newbridge Silverware produces.

As well as the addition of the factory tour, its Museum of Style Icons has been extended as part of the investment to create a new exhibition space for visiting attractions.

Naomi Campbell modelling for Newbridge. Photo: Copyright Steve Humphreys Irish Independent
Naomi Campbell modelling for Newbridge. Photo: Copyright Steve Humphreys Irish Independent

The extension will allow space for an additional 40 garments, as well as other exhibits including notable photographs, sketches and jewellery.

The new space will launch with a visiting exhibition entitled, 'LBD, The Little Black Dress' which includes couture designs from designers including Chanel, Dior, Versace, Yves Saint Laurent, Karl Lagerfeld, Jean Paul Gaultier and others. The Kildare-based lifestyle company has been making sterling and silver-plated tableware at its Newbridge factory since 1934 when it was known as The Newbridge Cutlery Co. A few months ago, Newbridge Silverware completely renovated and redesigned its on-site restaurant.

Marie Brennan, communications manager at Newbridge Silverware, said; "Research coming from Failte Ireland shows that the international visitor has a huge appetite for indigenous Irish products and traditional Irish craft."

The business has been working closely with the tourism body.

Sunday Indo Business

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