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New player Lottoland brings Bitcoin game to Ireland

 

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Graham Ross, Lottoland’s Irish boss, is targeting the National Lottery’s online business by appealing to smartphone consumers under the age of 40

Graham Ross, Lottoland’s Irish boss, is targeting the National Lottery’s online business by appealing to smartphone consumers under the age of 40

Graham Ross, Lottoland’s Irish boss, is targeting the National Lottery’s online business by appealing to smartphone consumers under the age of 40

If you are crazy about cryptocurrency, this new Lotto gamble could be for you.

Lottoland has just launched a Bitcoin Lotto game, with a jackpot of 1,000 Bitcoin (€14.2m), and players in Ireland get to take part.

The new draw starts this evening at 8.30pm and will take place every day, except on Sundays.

Adhering to the most popular lottery format, participants choose 6 numbers out of 49 balls.

"We’re really excited to announce the launch of this world exclusive lotto betting product," Lottoland’s Irish Country Manager Graham Roiss, said.

"1,000 Bitcoins are already worth €14.2 million today, but could be worth double that by tomorrow! Bitcoin is a worldwide phenomenon, and Lottoland is giving our customers the opportunity to get involved in the big league."

Gibraltar based online lottery company Lottoland officially entered the Irish market in March of this year, banking on Irish consumers looking for something different from their traditional tipple.

Betfair’s former Irish Regional Manager Graham Ross leads Lottoland in Ireland.

The company had revenues in the region of €300m last year, employs a staff of over 300 and reports more than 6 million customers worldwide.

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