Saturday 18 November 2017

New Irish loyalty points firm to create more than 50 jobs

Colm Kelpie

Colm Kelpie

MORE than 50 jobs will be created over the next 18 months by a new loyalty points company, Value Nation.

The new positions will be in sales, customer service, marketing, software development, finance and social media.

Value Nation is a new customer engagement loyalty company established by John Paul L'Estrange and Eamonn Dawson, two former senior managers of the One4all gift card.

The company's ambition is to be the largest loyalty scheme for customers in Ireland within two years.

"People are key to the success of any business and, over the coming 18 months, with our ambitious hiring policy, we intend to be the leading marketing and customer engagement loyalty company in this country," Mr Dawson said.

"Our experience leaves us well- placed to have the most comprehensive and inclusive customer engagement programme available in Ireland."

Mr Dawson also said the plan is to launch the company in the UK within the next year, and further afield after that.

The initial product that Value Nation will be rolling out is LolliPoints – whereby customers can collect loyalty points through a single card or mobile app and redeem them in the outlets in which they were collected.

The firm said there will be over 100 merchants in the scheme by Christmas.

Irish Independent

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