Business Irish

Saturday 15 December 2018

Nama PR firm reports ‘positive momentum’

The National Asset Management Agency Treasury building in Dublin
The National Asset Management Agency Treasury building in Dublin

Gordon Deegan

A Dublin PR firm that handles a number of key State agency contracts has said its positive momentum from a number of significant client wins had continued.

A spokesman for Gordon MRM was commenting on new accounts filed by its Media Relations and Reputation Management Ltd company, which show that accumulated losses at the company increased by €72,724 from €66,387 to €139,111 in the 12 months to the end of February 28 last.

The company spokesman said yesterday: “These accounts relate largely to 2016, which was a mixed year, and they also include one or two non-recurring items.

“There was a welcome turnaround in late 2016 and early 2017 with a number of significant client wins and that positive momentum has continued.”

The firm, led by Ray Gordon, has operated prestigious and coveted PR contracts for the National Treasury Management Agency (NTMA) and the National Asset Management Agency (Nama) over a number of years.

The firm recently beat off competition from two other companies to retain its lucrative Nama work while it is sure to compete to retain its NTMA PR contract, which the agency has put out to tender in recent days for a fresh five-year term.

Gordon MRM has successfully operated contracts for the NTMA dating back to 2010.

In 2016, Gordon MRM received fees of €151,992 (ex-Vat) for its work for the NTMA and Nama.

The firm’s other clients include the Irish Stock Exchange, the Irish Medical Organisation (IMO), Permanent TSB, Jazz Pharmaceuticals,, Ion Equity, Adapt Pharma, the Irish Dental Association and Appian Asset Management.

The company employs six people, made up of five PR consultants and one administrator. Staff costs last year totalled €630,883, made up of €600,881 in salaries and €30,002 in social insurance costs.

Pay to directors last year reduced sharply, going from €477,497 to €321,034.

The term of the new NTMA contract is for three years with an option for an additional two years.

The work includes acting as a PR agency for the Strategic Banking Corporation of Ireland (SCBI) and involves the provision of a full-service 24/7 external press office services to support the NTMA’s engagement with both national and international broadcast, print and online media.

Meanwhile, separate accounts filed by another prominent Dublin PR firm, Carr Communications, show that its accumulated profits increased marginally last year – going from €6.01m to €6.013m.

Numbers employed by the company, including five directors, last year increased from 30 to 35 with staff costs of €1.783m. Directors remuneration totalled €478,203.

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