Business Irish

Thursday 14 November 2019

Musgrave's new director was Dunnes' head buyer

John Mulligan

John Mulligan

THE Musgrave retail group has appointed Sheena Forde as commercial director of its wholesale partners division, the Irish Independent has learned.

Ms Forde -- a former Asda executive -- left Dunnes Stores earlier this year. As head buyer, she held one of the most senior roles at the family-owned chain.

At Musgrave, she is filling the shoes of Michael McCormack, who, it is understood, will be moving on to spearhead the group's operations in Northern Ireland. Insiders reckon that Ms Forde could be tapped for an even more senior role in Musgrave at a later date.

Musgrave, which controls SuperValu and Centra, is trying to improve the performance of Superquinn, which it bought last year for around €250m.


Ms Forde was previously the development director at Superquinn and left there in 2010 to join Dunnes.

Soon after, Superquinn's second in command, James Wilson, also defected to join Dunnes. He is now food director at the chain. Mr Wilson also previously worked with Asda and with Musgrave.

Ms Forde's appointment at Musgrave comes as retailers remain under intense pressure. The most recent data from Kantar Worldpanel showed that Dunnes Stores and Superquinn have been particularly hard hit.

Kantar's figures showed that in the 12 weeks ended August 5, Dunnes' market share fell 5.5pc to 21.6pc. SuperValu's market share edged 0.3pc higher in the period to 19.6pc. Tesco remains the country's biggest grocery retailer, with a 28.8pc share.

Irish Independent

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