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More than a jean genie – Pippa O’Connor on expanding her business empire

SATURDAY INTERVIEW: Former model joins forces with Úna Tynan on cosmetics brand

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Collaboration: Úna Tynan of Blank Canvas and Pippa O'Connor of Poco at the launch of their UP cosmetics range. Photo: Nikki Wolff

Collaboration: Úna Tynan of Blank Canvas and Pippa O'Connor of Poco at the launch of their UP cosmetics range. Photo: Nikki Wolff

Collaboration: Úna Tynan of Blank Canvas and Pippa O'Connor of Poco at the launch of their UP cosmetics range. Photo: Nikki Wolff

A Conversion rate almost four times the retail average is a major achievement for any business. In the case of Pippa O’Connor Ormond, the former model turned businesswoman has grown her Poco fashion and accessories business in five years to a point where her conversion rate is 11pc against an industry average of 3pc.

This week, the Co Kildare mother-of-two stepped up her entrepreneurial ambitions yet again by looking to the lucrative world of beauty.


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