Money where your mouth is
WHATEVER you say, say nothing. Government ministers have been told to keep quiet unless they know for sure what's in store for the country in the Budget.
They have been given a rap across the knuckles by business chiefs who claimed 'kite flying' about the Budget was sparking fear among shoppers and reducing spending.
With nine weeks to go until December's D-day, Retail Excellence has laid out brief guidelines for the Cabinet on how to communicate with the public, after accusing them of failing to communicate in a professional and credible manner.
So, ministers, take heed.
1. Say nothing until a full and final decision has been made.
2. Then, communicate the decision with clarity, transparency and authority.
3. Revert to stage 1.