Thursday 24 May 2018

Mince pie sales set to cheer retailers

Sales of both Christmas puddings and mince pies are up strongly on last year
Sales of both Christmas puddings and mince pies are up strongly on last year
Colm Kelpie

Colm Kelpie

Santa's belly looks set to be a little bigger after he does his rounds in Ireland this year.

Sales of both Christmas puddings and mince pies are up strongly on last year - as are wine sales. Christmas pudding sales have soared by a considerable 12.6pc on the same period last year, while mince pie sales are up 2.5pc year-on-year.

Wine sales are up 8pc, according to the latest figures from Kantar Worldpanel in Ireland. Dunnes Stores remains Ireland's largest supermarket in the run up to the festive period.

Holding steady year-on-year with a 22.5pc share of the market, Dunnes has seen strong sales growth of 2.4pc - with shoppers now spending €2.30 more per shop than last year, according to Kantar.

Sales at Tesco have grown by 4.7pc compared with last year.

Kantar said this was now the fourth month in a row in which sales at Tesco have risen by more than 4pc.

David Berry, director at Kantar Worldpanel, said Dunnes always performed strongly in the run up to Christmas. "Despite Tesco's success, there are only 0.3 percentage points separating the top three supermarkets - with the festive shopping period well and truly under way any of these retailers could secure the top spot at Christmas."

Aldi and Lidl are tied for fourth position, capturing 11.2pc of market share each. Kantar said that grocery market inflation stands at 0pc for the 12-week period ending December 3.

It said this figure was based on over 30,000 identical products compared year-on-year in the proportions purchased by Irish shoppers and therefore represents the most authoritative figure available.

Irish Independent

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