Friday 23 March 2018

Media & Marketing: Apple knows when you're in the mood

Dubs and Sam Maguire Cup
Dubs and Sam Maguire Cup
Sarah McCabe

Sarah McCabe

TO MAXIMISE advertising returns, Apple is planning to monitor something as personal as our moods. The world's richest company has lodged a patent in US for a device that monitors the user's emotional state and targets them with appropriate ads.

User-focused advertising is big business these days, but these proposals take things a step further.

The invention measures activities like what sites you visit – streaming a sad movie or hanging around an online dating site would certainly give some clear signals – as well as social networking behaviour and even the rate of clicking on a mouse or pressure applied to a touchscreen. It uses all this and more information to figure out what adverts it feels will suit you at that time. There's no indication when the technology will be up and running.


ACCENTURE has renewed its sponsorship as the official technology partner to the RBS Six Nations for another four years.

The company created the official Six Nations app in 2012 and 2013, and will do so again each year until 2017 as part of the agreement. This provides access to news updates, video, realtime scores and commentary through the championship.

The Dublin-headquartered consultancy business will also provide an analytics service that will track player performance and show how effective substitutions have been.


SKY is launching a major new marketing campaign that will give Irish TV fans a chance to sample entire episodes of Sky shows online.

Launching this weekend, the campaign is the biggest that Sky has ever launched for its entertainment channels.

It includes a new YouTube channel, Sky First Episodes, opening on Saturday February 1.

This will allow all TV fans in Ireland the chance to watch the first episodes from Sky shows like Chris O'Dowd's 'Moone Boy', 'The Tunnel', 'Moonfleet' and 'A Young Doctor's Notebook'.

TV adverts will run across TV3, E4 and Sky's own channels, while the campaign will also run in print, online, on digital media, outdoor and in cinemas nationwide.

The company is increasingly bulking up its marketing activities in Ireland. Last year, it was the title sponsor of Kilkenny's Cat Laughs Comedy Festival.


AIG Ireland staff and their families had breakfast with Dublin GAA players Bernard Brogan, Dean Rock and Eoghan O'Gara earlier this week, to celebrate the insurer's new sponsorship deal with the Dublin hurling, football, ladies football and camogie teams.

This is the first time in Dublin GAA history that all codes have been united under one sponsor.

The Dubs brought along the Sam Maguire, Delaney Cup and National League trophies, undertook a question and answer sessions with budding future footballers and took pictures with those in attendance.

They'll begin the defence of their National League title this Saturday evening in Croke Park against Kerry.

Irish Independent

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