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McIlroy-backed Whoop aims for Ireland

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Rory McIlroy is to invest again in Whoop. Photo: Mike Ehrmann/Getty Images

Rory McIlroy is to invest again in Whoop. Photo: Mike Ehrmann/Getty Images

Rory McIlroy is to invest again in Whoop. Photo: Mike Ehrmann/Getty Images

Whoop, a Boston-based sports wearable company backed by Irish golfer Rory McIlroy, is set to open its first European office in Dublin.

Following questions from the Sunday Independent, the company, which raised $100m in Series E Funding at a $1.2bn (€1bn) valuation last October, confirmed its plan to set up its Irish base.


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