CONOR McGregor's plans to expand his money-making brand across Europe are being challenged by a little-known Dutch firm.
This follows McGregor IP B.V. now lodging three separate objections against planned trademarks being sought by Mr McGregor's main firm, McGregor Sports & Entertainment Ltd.
Documents lodged with the European Union Intellectual Property Office (EUIPO) confirm that the Dutch firm has lodged formal objections against the mixed martial arts superstar registering trademarks for 'The McGregor Follows' and 'McGregor Productions'.
The move follows earlier objections by the Dutch company against plans by Mr McGregor to register the 'McGregor F.A.S.T' brand across Europe.
The Dublin sports star sells his Fighter Aerobic/Anaerobic System of Training (F.A.S.T) programme to fitness enthusiasts.
Documentation at the EUIPO shows that McGregor Sports and Entertainment Ltd hopes to register the McGregor Productions trademark for use in conjunction with DVDs, videos, and the reproduction of sound and images.
McGregor IP B.V. is objecting against some of the goods and services proposed by McGregor Productions.
Putting forward the grounds for objection, the company claims that "there exists a likelihood of confusion on the part of the public" concerning the proposed trademark.