Friday 20 April 2018

Marketeers battle for Bord Bia scholarship

WITH opportunities slim on the ground in the commercial world, more than 400 would-be marketeers are expected to fight it out for places on this year's Bord Bia Marketing Fellowship. The heavily subsidised programme has just begun recruitment for the 25 spots in its second intake. Applications are due in by April 23 ahead of the course's July kick-off.

Up for grabs is a year-long foreign industry placement 'blended' with an academic business education programme that leads to an MSc in Marketing Practice from UCD's Smurfit School of Business.

Bord Bia is subsidising the programme to the tune of €1m, including fees and a bursary to the value of €22,800 for all successful candidates, in the hope of developing a new generation of marketeers that will further Ireland's global food ambitions. The course's maiden round attracted "close to 400" applicants last year, and Smurfit's Professor Damien McLoughlin is expecting "increased numbers" this time round.

Those applicants are likely to span a "broad range of people", he adds, matching the first intake which includes those who'd previously worked in business, marketing, food, multimedia, chemistry and hospitality.

While the recession is obviously a good recruiter, Bord Bia boss Aidan Cotter insists the programme's appeal will endure even in good times.

"The positive prospects of the food industry, the Fellowship's international orientation and the opportunity of achieving a highly accredited MSc from the Smurfit School of Business will continue to represent an attractive opportunity for those who aspire to be future leaders," he says.

Irish Independent

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