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Tuesday 11 December 2018

Macy's move: Jewellery brand Chupi in festive Florida first

Jewellery designer Chupi Sweetman pictured at her design studio in Harolds Cross, Dublin. Photo: Frank Mc Grath
Jewellery designer Chupi Sweetman pictured at her design studio in Harolds Cross, Dublin. Photo: Frank Mc Grath
Louise Kelly

Louise Kelly

An Irish jewellery brand is getting set to open a pop up store in iconic US store Macy's ahead of the Christmas shopping season.

Chupi is collaborating with Violet Black Jewellery to bring its bespoke accessory style to the department store in Florida.

Since launching in 2013, founder and creative director Chupi Sweetman, pictured, has worked to build the brand, product range and network.

Bridal pop-ups, following the brand's expansion into engagement and wedding rings, in Dublin and London have proved successful.

The three-month stint, until February 2019, will be Chupi's first foray into the US market.

Irish Independent

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