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Luxury store Donnybrook Fair to open on the Northside for first time

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Joe Doyle, Donnybrook Fair chief executive.

Joe Doyle, Donnybrook Fair chief executive.

Joe Doyle, Donnybrook Fair chief executive.

POSH supermarket group Donnybrook Fair is planning to open its sixth store, boosting its workforce to more than 300.

The company - owned by chief executive Joe Doyle and his wife, Mary - has secured a site in Malahide, Co Dublin, the Irish Independent has learned.

The outlet will be the company's first on the north side of the capital and will involve an investment of up to €1m.

The food group is taking the leasehold on the site of a hardware shop in the village and plans an extensive operation on the site that will involve a complete revamp of the premises.

The company is awaiting the nod from Fingal County Council before proceeding with the development.

Mr Doyle said he hopes the outlet will open in the second half of 2015. It's thought the company is also eyeing a possible seventh premises. Mr Doyle said the company would bed down the Malahide outlet before considering further expansion.

Retail sources have previously indicated that the demise of the Superquinn brand has afforded high-end niche players an opportunity to lure customers who would previously have opted to shop at the retailer.

Cork-based Musgrave, which controls the SuperValu brand, did away with the Superquinn name earlier this year, rebranding all the outlets as SuperValu.

Some sources have questioned whether Musgrave might have been better rebranding some SuperValu outlets in Dublin as Superquinn stores.

Musgrave has maintained that it's been happy with the results of the rebranding process.

Donnybrook Fair has roots that stretch back about 40 years, but it's only over the past decade that it has developed its current retail format. Donnybrook Fair currently operates five outlets. Four of those are in Dublin and one is in Greystones, Co Wicklow.

It opened its fifth store, on Dublin's Grand Canal Dock, last year. That outlet created up to 20 jobs.

The most recent publicly-available accounts for the business show that it generated turnover of €23m in the 12 months to the end of January 2013 and a pre-tax profit of €759,000.

It had net debt of €2.8m at the end of that financial period compared to €4.1m a year earlier.

Mr Doyle said the focus is now on growing the business.

Irish Independent