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Lidl, Liffey Meats strike €14m export deal

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LIDL has struck a deal with Liffey Meats to export €14m of its beef products to the German retailer's grocery chains in the US and 18 EU nations.

Bord Bia cited the announcement as evidence that agri-food firms could grow exports despite Covid-19 restrictions.

"This is an exceptionally challenging time for Irish suppliers and Irish farmers," said Bord Bia CEO Tara McCarthy. "I am pleased to see Lidl's tangible efforts to support the Irish beef industry and their continued commitment to sourcing Bord Bia quality- assured Irish beef."

Ciaran Beirne, European sales manager at Liffey Meats, said its partnership with Lidl was driving growth for the Co Cavan-based firm.

"This opportunity to leverage new international markets is a game-changer for our business. We are extremely grateful to Lidl for the ongoing support and investment, particularly in these unprecedented times," Mr Beirne said.

Lidl Ireland said its exports of Irish beef products would be 20pc higher than a year ago. They include a planned 250,000-unit beef burger promotion at 3,200 German supermarkets, and two US summertime promotions.

Lidl has about 100 US outlets, including the New York-based Best Market chain acquired in 2018. It has been selling USDA-certified Liffey Meats products there since 2017.

Irish Independent