Wednesday 17 January 2018

'Learn to accept rejection - because you're going to get a lot of it...'

Jason branagan co-owner, plain sailing films

Research your marketplace, says Jason Branagan
Research your marketplace, says Jason Branagan

Jason Branigan - Co-owner, Plain Sailing Films

'Tell your family and friends you want to be a screenwriter, a director, an artist or a musician and you will likely be met with some apprehension.

"Maybe someone will suggest getting a real job (code for a nine-to-five) or you'll be told you're a dreamer and that those who get on in your artistic field got there because of who they know or a stroke of good luck.

"While these concerns are well intentioned, I believe they're misguided. They're misguided because people simply forget that being a film-maker is a business.

"The truth is luck and nepotism have very little to do with success in this industry. Sure, they help, but what success in this industry (and any industry) boils down to is hard graft, perseverance, a willingness to fail and the ability to receive rejection with open arms.

"So don't be afraid to fail, because you will. Learn to accept rejection because you're going to get a lot of it. Rejection and failure are not fun, but they are part of the process. It's in these moments that you're presented with opportunities to learn, grow and re-evaluate.

"Teamwork is something vitally important to every company. Film-making is no different. In fact, film-making is the most collaborative art form in the world. Communicate with everyone. Don't leave anyone in the dark and treat people as your peers. Picture a boat rowing, if every oar rows together, things will run smoothly. But if half the crew is rowing in the other direction you'll go around in circles.

"Something that makes communication easier is working with people you trust. Having trust in people to perform their duties empowers individuals to take ownership of their role and more often than not they'll step up. Remember, just because you're running the show doesn't mean you have all the answers, so a willingness to trust and listen to those around you can sometimes be your best asset.

"One important lesson - of the many I wish I had known - was to become aware early on that when everything is said and done, you're left with a product. Ultimately, profitability is the thing that keeps a business alive.

"So now you have to monetise that product. How do you do that? You need to find your audience. Trust me, it's easier to market a product if you know who you made it for.

"So research the marketplace and your target audience as much as you can, and do it as early as possible in the process."

Sunday Indo Business

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