Late opening boosts Domino's Irish sales
HARD-hit Domino's Pizza outlets in Ireland continued to recover during the first half of the year, with sales increasing 2.9pc in the period, according to the fast-food chain.
That compared with an 8.4pc slump in the first six months of 2011. Releasing first-half results yesterday, the UK-based firm, which controls the franchise here and in Britain, said the sales boost in the first half of 2012 had largely been as a result of keeping its outlets open later.
It said that while city stores in Ireland continued to perform well, trading was still "very tough" in suburban and rural outlets.
Domino's Pizza operates 48 outlets in Ireland and nearly 700 across the UK.
"Although Ireland continues to work its way through its economic problems, we are now seeing our like-for-like sales begin to move in the right direction," it said.
"A range of value deals continues to drive sales but the majority of our growth in this market has come from late-night opening which, as in the UK, we continue to encourage.
"This has proved very popular, particularly in the larger cities," it added.
Domino's Pizza shares fell in London as the company said like-for-like sales in the UK rose 5.7pc and earnings per share, excluding start-up losses being incurred in Germany, rose 16.1pc.
Pre-tax profit was 15.2pc higher at £23.3m (€29.7m) for the first six months, excluding German operations.