Kerrygold butters up the Germans with record sales
A RECORD €316m worth of Irish dairy products were consumed in Germany last year.
Kerrygold is the number one butter brand in Germany, selling enough packets to stretch 15 times from Dublin to Berlin.
Managing director of the Irish Dairy Board in Germany, Gisbert Kugler, said yesterday that the firm boasts a market share of 17pc and a brand share of more than 50pc.
"This equates to over 200 million packs of butter in over 23,000 outlets each year – enough butter to stretch 15 times from Dublin to Berlin," he said.
Mr Kugler flew in to Dublin to give a keynote address to the German-Irish Chamber of Industry and Commerce. He said Irish Dairy Board marked its 40th year in Germany last year with a 25pc growth in sales – up €80m to €316m.
Blocks of 25kg of butter are imported and packaged into smaller 250 gram tubs for shops. A €13m investment is planned over the next two years to increase the amount of products it can distribute nationwide, Mr Kugler added.
The dairy chief said German consumers prefer the taste of Kerrygold's butter, spreads and cheeses over local brands as cows here graze naturally outdoors in meadows.
He said Germany's "turbo cows" produce twice as much milk – about 8,000 litres – at a lower quality as herds of up to 1,000 are feed indoors to "pump" them up.
"The milk and butter is very yellow and intensive in taste and edible direct from the fridge," said Mr Kugler about Irish produce.
"It's what Germans like."
The Irish Diary Board, which has a turnover of over €2bn, exports to over 90 countries worldwide and aims to produce 50pc more milk the abolition of EU milk quotas in 2015.
Frank Mee, the newly elected president of the German-Irish Chamber, said it was important to maintain German-Irish economic relations.
"Following Ireland's return to the financial markets it is vital that economic performance matches our expectations as well as international expectations," said the finance director of Dublin-based Allianz Worldwide Care.