Business Irish

Wednesday 21 March 2018

It's official: Ads are good for you

THE advertising industry is a crucial tool for public good, according to a new study.

The report by accounting firm Deloitte found that Irish people's seatbelt-wearing rate has increased by 30pc in the six years since the launch of a national seatbelt awareness campaign – and guess what? Yes, 2012 saw the second lowest level of road deaths in 44 years.

The study by also highlighted the social value of a campaign promoting blood donations, launched in 2009.

In the first year of the campaign the number of total donations increased by 4pc, enough to reduce shortage 'crisis' days by a hugely impressive 76pc.

This increase in donations also reduced the Irish Blood Transfusion Service's annual spend by €233,000, a quarter of its total budget.

The report also found that 30,000 people work in Irish advertising.

Around 7,000 people were directly employed in advertising last year, while another 7,500 were supported by revenues from advertising space and 15,500 jobs were supported across the supply chains of the creative industries – for example, newspaper printers.


GRAFFITI can no longer be dismissed as just vandalism.

Some of the most powerful public art in Dublin is painted on our walls – the transformation of construction panels in Sandyford Industrial estate, and the line from Damien Dempsey's song 'The Colony': "Greed is the Knife – and the scars run deep" on the East Wall Road in Dublin are perfect examples.

Advertisers are catching on, using graffiti, murals and outdoor artwork to make an impact.

An Irish company, Ambius, blends street art with brand advertising through hand-painted, one-of-a-kind works.

The company said murals are particularly cost-effective for companies on tight budgets, and drum up word-of-mouth interest in a way that plainer billboards and other traditional advertisements fail to do.


ONE Dublin building is about to get its very own moustache.

The promotion is being run by Core Media as part of a campaign with Gillette, which seeks to raise money for men's health as part of grow-a-moustache month Movember.

Triggered by online donations, the light-up moustache installation grows with each online contribution from the fifth floor of Core Media's Liffey-facing office building at John Rogerson's Quay in Dublin.

The media group is hosting themed events throughout the month, starting with a shave-off and charity bake sale for all the 'MoBros' growing upper-lip furniture in November.


A media mixer takes place this weekend, with Self Help Africa's annual Media Night.

Taking place in the Guinness Storehouse on Saturday night, it is a networking and knees-up opportunity for the Irish media industry.

Last year, 300 attendees enjoyed a presentation from New York Times journalist David Carr.

This year the guys from Apres Match will offer up their best media impressions.

The event will raise money for Self Help Africa and the Motor Neuron Disease Foundation, and is sponsored by Diageo.

Irish Independent

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