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‘It took us a year to start making money, but we got good at getting customers and keeping them’

Paul Connell, co-founder and CEO of Pure Telecom

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Steady wins the race: Paul Connell, CEO of Pure Telecom, with his 80-year-old tortoise Amy. Photo:Mark Condren

Steady wins the race: Paul Connell, CEO of Pure Telecom, with his 80-year-old tortoise Amy. Photo:Mark Condren

Forward-looking: Paul Connell, CEO of Pure Telecom. Photo:Mark Condren

Forward-looking: Paul Connell, CEO of Pure Telecom. Photo:Mark Condren

Paul Connell, CEO of Pure Telecom. Photo:Mark Condren

Paul Connell, CEO of Pure Telecom. Photo:Mark Condren

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Steady wins the race: Paul Connell, CEO of Pure Telecom, with his 80-year-old tortoise Amy. Photo:Mark Condren

They say necessity is the mother of invention.

For Paul Connell, chief executive of Pure Telecom, that necessity came after the dot-com bubble burst and he found himself unemployed and “sat there in my boxer shorts and my t-shirt, thinking of the next masterful move”.


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