Wednesday 24 January 2018

Irish taxi app firm rolling out to US

Noel Ebbs, managing director of Lynk
Noel Ebbs, managing director of Lynk
Sarah McCabe

Sarah McCabe

An IRISH rival to Hailo is expanding into the US.

Lynk is working with thousands of drivers in New York, Washington and Boston and will launch in those cities before the end of 2016.

It will expand on a franchise basis, with local US taxi companies signing up to use its technology.

Three companies in Washington and one each in New York and Boston have agreed deals. Independent driver groups have also signed up.

The biggest expense for Lynk will be marketing, for which it has allocated a €12.5m budget.

"The plan is to take it right across the US," said chief executive Noel Ebbs.

"We will install the technology and establish an initial customer base and then the franchisees will take over from there."

Lynk was launched in February 2015 by Ebbs, who was previously managing director of Global Taxis and Eight Twenty Cabs.

Unlike Hailo, which takes a percentage of every cab fare, Lynk makes most of its revenue from fees for the use of its technology.

It is also expanding in Ireland and the UK, spending another €12.5m on mergers and acquisitions rather than a franchise strategy.

It will launch in Cork, Limerick, Waterford and Galway this summer alongside a simultaneous UK launch in London, Milton Keynes, Edinburgh, Manchester, Liverpool, Sheffield and Oxford, Ebbs said.

One thing the company won't have on its side in those cities is Luas strikes. On strike days in Dublin, it has seen a 300pc increase in downloads of its app and another 300pc increase in bookings.

Sunday Indo Business

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