Wednesday 21 March 2018

Irish sports science data specialist Orreco to feature on advert on primetime US TV

The company, Orreco, features on IBM's latest advert for their super computer 'Watson'.
The company, Orreco, features on IBM's latest advert for their super computer 'Watson'. Newsdesk Newsdesk

An Irish company is at the centre of an advert on primetime US television.

The company, Orreco, features on IBM's latest advert for their super computer 'Watson'.

Described as the world’s first super-computer, IBM Watson is helping elite athletes and sports stars to "optimize their performance with the kind of computing power that sports coaches could previously only dream of".

They have teamed up with Galway-based Irish sports science company Orreco for the venture.

Orreco’s team of sports scientists work with the world’s top coaches and teams, using valuable data including GPS and performance stats that it collects and analyses from blood to improve and athlete performances and even help to prevent injuries.

The data is now being fed into IBM Watson, helping coaches and pro-athletes to make key decisions based on specific knowledge and personalised factors.

Orreco CEO and co-founder Dr. Brian Moore said: “The ad campaign reflects our long term ambition to make elite level analysis and support available to weekend and amateur athletes.

“Our team is growing and our consultancy team has been joined by high performance advisors including Dr. Andy Barr - recovery specialist who has worked with English Premier League side Manchester City, New York Knicks and New York City FC.

“We are also delighted to welcome to our team Dr. Ara Suppiah - personal physician to golfers Henrik Stenson, Open Champion and Olympic Silver Medalist, Graeme McDowell, Ian Poulter and Gary Woodland.

“We've started working with our first individual NBA player Wilson Chandler of the Denver Nuggets and have this month renewed major contracts with global sporting franchises.

“Our data science solutions are attracting interest from EPL teams whereby high performance staff are being inundated with volumes of data. We can help them wade through this and find signals in their data and help them optimise the training loads for their athletes."

The ad is airing on NBC, ESPN and others during the two weeks of the US Open tennis tournament.

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