Irish sporting company to double workforce after raising €1 million from investors
An Irish company that counts golfers and Major winners Graeme McDowell and Padraig Harrington among its clients has raised €1million from investors, which will allow it to double its workforce this year.
ORRECO, an analytics and sports science data specialist based in Sligo but operating in centres including London, New York and Florida, uses its unique technology to help elite athletes around the world to achieve peak-performance.
The firm has grown quickly and its client list reads like a who’s who of world sport with Newcastle United, Nike Oregon Elite Running, New Balance Running, Formula 1 driver Max Chilton as well as NBA and Major League Baseball teams on the books.
Major winner Graeme McDowell explains how ORRECO’s technology and specialised data analysis helps him play better and train more effectively.
McDowell, says: “2014 was my most consistent year ever, I only missed one cut. Numerous top 10s on both sides of the Atlantic, all over the world. One of the most important things I guess I get with ORRECO is when is the green light, when is it time to train and when its time to push the body.
“When it's amber, when it's time to be careful and when it's a red light, when it's time to say 'you know what, it's probably time for a week off'.
ORRECO’s investors also include early backer Enterprise Ireland, McDowell and Padraig Harrington who recently enjoyed a stunning victory at the Honda Classic. The win came during five straight weeks on tour testament to the strength and conditioning program of Dr. Liam Hennessy which ORRECO’s analytics support.
As well as the new investment, ORRECO is also bringing on board former VP of Technology at Amazon.com Tom Killalea and former group Managing Director of Glanbia, John Moloney. Mr. Moloney has also been appointed Chairman of the Board.
ORRECO will be investing in further building its software infrastructure and targeting increased the huge US market
The company is led by sports scientist and co-founder Dr Brian Moore, who has developed unique bio-marker technology that analyses blood and other data in an elite athlete’s body.
The information helps them avoid over-training, fatigue and even injury. ORRECO uses the data to help coaches and teams achieve peak performance, giving them that extra edge in sports where winning margins are tiny.
The appointment of Mr Bruton is a significant development for ORRECO. Bruton joins ORRECO as commercial director having left NIKE as the club business manager for Manchester United, which he has helped to establish as one of the most successful sports brands in the world.
A former international athlete who represented Ireland, he has extensive experience in specialty running, football sales and a commercial role with Arsenal FC. Most recently he managed Nike's commercial activities with Manchester United globally.
Speaking about his new role, Bruton said: “The opportunity to work with their broad list of world class clients including the NBA, F1, the Premier League, MLB, Olympic sports and the world class ORRECO team is a very exciting challenge and opportunity for me.
“There is a strong synergy with my previous role having represented ASICS as a professional and Olympic level track and field athlete and ORRECO's deep connections in elite sport. In addition to this I will look to leveraging my experiences gained while working as the Nike club business manager globally with Manchester United.”