Sunday 18 August 2019

Irish shoppers in step with online fashion trends

Many have bought from foreign websites. Stock picture
Many have bought from foreign websites. Stock picture
Gavin McLoughlin

Gavin McLoughlin

Irish online shoppers are lagging behind the rest of Europe, except when it comes to fashion, according to a new report from delivery company DPD.

The results from DPD's latest European ecommerce survey indicate that more than a fifth of all Irish fashion purchases are carried out online.

Books is the second most popular category, followed by shoes which are broken out separately from fashion. Beauty and healthcare products is the fourth most popular category.

Just over 1,000 Irish people were surveyed for the report which covers 21 countries in Europe, and Russia.

"Carriers are having to move very quickly and invest hard to keep pace with the growth in ecommerce," said DPD Ireland chief executive Des Travers.

"Online consumers expect efficiency and flexibility in delivery. We need to be able to meet these high expectations. At DPD we do this through ongoing investment in technology."

The report said more than three-quarters of Irish online shoppers have bought from a foreign website - well above the European mean and a statistic likely to cause concern for Irish retailers.

Representative group Retail Excellence Ireland (REI) has recently warned Irish retailers to be conscious of the continuing shift to mobile browsing.

"The increase in mobile browsing sessions indicate the importance of retailers having a fully responsive mobile website to satisfy consumers evolving needs," REI ecommerce manager David Campbell said.

"Many people now view their handset on their way to work and home and while they might not always buy through this mechanism it is an essential element for driving online sales."

Sunday Indo Business

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