Wednesday 20 February 2019

Irish hydration drink launches in America following Malaysian debut

Totum Sport is used by sports stars including multiple tennis grand slam winner Rafael Nadal. Photo: Julian Finney/Getty Images
Totum Sport is used by sports stars including multiple tennis grand slam winner Rafael Nadal. Photo: Julian Finney/Getty Images
Samantha McCaughren

Samantha McCaughren

Totum Sport, a hydration supplement backed by Galway businessman John Kelleher, has been launched in the USA with ambitious plans to 'entirely disrupt' the sports drinks market across the Atlantic.

The brand has enjoyed success in Europe and is used by sports stars and teams ranging from the Galway hurling team to multiple tennis grand slam winner Rafael Nadal.

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The hypertonic drink, which boasts 100pc natural ingredient, recently launched in South Korea and Malaysia.

Totum Sport's US business was launched last week at the Soccerex USA expo in Miami, the largest event of its kind in the world, where the brand presented the product to an audience of sports performance and health experts.

The company, which has offices in UK, Ireland and US, will work with college and university sports people and teams, as well high-profile professional franchises across the NBA, NFL, NHL and MLB.

"We're now at a point, having steadily grown the Totum Sport brand over the past two years - starting in Ireland, the UK and Europe, before branching into Asia-Pacific markets - that we are now in a great position to make that ultimate leap into the US, and to entirely disrupt the marketplace," said Kellher.

Sunday Indo Business

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