Saturday 16 December 2017

Irish headquartered firm Profitero expands footprint with new Shanghai office

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Louise Kelly

Louise Kelly

E-commerce analytics firm Profitero has expanded its global footprint as it launches an operation in Shanghai.

The opening of the office further establishes the firm's presence in the Asia-Pacific region following the firm's launch in Japan earlier this year.

Founded in 2010 by Vol Pigrukh, Kanstantsin Chernysh and Dmitry Vysotski, the business is headquartered in Dun Laoghaire.

Profitero actively tracks more than 450 million products across 5,000 online stores in more than 50 e-commerce markets, enabling global consumer brands and retailers to grow online sales and market share.

The firm's international footprint includes each of the world’s six biggest e-commerce markets – China, US, UK, Japan, Germany and France.

Profitero has appointed Angela Lui as director of strategy & insight for China to head up the new China operation.

Vol Pigrukh
Vol Pigrukh

"The Chinese e-commerce market is already the largest in the world but it keeps growing at an unprecedented rate, with online sales expected to top $800bn this year. The potential here for brands is enormous," said Ms Lui, who brings almost  20 years of research experience from previous positions at Nielsen, WPP, NPD Group and Huawei. 

Some of the company's clients include L'Oreal, Waitrose and Morrisons.

Profitero CEO and co-founder Vol Pigrukh explains that "no two e-commerce markets are the same – that’s why our clients have asked us to open in China".

"They require in-depth insights specific to China that are in context with their APAC e-commerce performance as well as overall, global performance. China is now the leading driving force of the growth in e-commerce.  By 2019, it is expected to account for more than half the entire global online retail market," he said.

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